Samsung teases new Galaxy AI for Galaxy S25 ahead of Unpacked — and it puts Apple Intelligence on notice

Galaxy Unpacked is only a few days away, and with it comes a new teaser for an improved AI companion. And it goes beyond what the new Siri can do in Apple Intelligence.

We have heard a fair amount about possible upgrades for Galaxy AI, but with Samsung’s show on the horizon, we are seeing more official announcements. For instance, Samsung released a press release yesterday about enhancements to its Sketch-To-Image tool. It seems that isn’t the only change that’s coming, as a new teaser is showcasing an improvement to the Galaxy AI experience.

A true AI companion is coming | Samsung – YouTube
A true AI companion is coming | Samsung - YouTube


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Samsung’s teaser shows a woman requesting to find a pet-friendly Italian restaurant with outdoor seating. She then asks it to send the details to a contact and add it to her calendar. What is impressive in the video is how this is all done in a single sentence. She doesn’t have to make a request, then wait, then make a second request. It makes it appear that the Galaxy AI on the Galaxy S25 series can handle multiple requests over multiple apps.

Galaxy AI

(Image credit: Samsung)

While the video doesn’t go into much detail, the new functionality is likely connected with the next-generation Bixby. For reference, Samsung has reportedly been readying a substantial AI upgrade to Bixby. This includes Large Language Model (LLM) support, which silently released in China on the Galaxy Tab S10. While we didn’t see the new version appear on the Galaxy Z Fold 6 or Galaxy Z Flip 6, it is expected to roll out globally on the Galaxy S25 series as part of OneUI 7.

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