If the 2024 fashion trends this year were anything to go by, this year has been quite eventful. Thanks to Instagram algorithms and FYPs on TikTok, fashion trends were minted and discarded every week (remember the “eclectic grandpa” aesthetic?). I, for one, was shook to hear that the mob wife aesthetic peaked in January this year, fully convinced as I’m sure many of you are that it was a 2023 relic (I checked, sadly we’re wrong, they’re right).
Oasis fever took over our feeds as the newly-reconciled Gallagher brothers announced their 2025 tour dates, reigniting a brief spark in the Britpop aesthetic. Bubble skirts were the only bottoms anybody wore in anticipation of warmer weather, but swiftly gave way to all things Brat green as Charli XCX’s song became the official anthem of summer 2024.
The Lyst Index shared insights into the fashion items that we lusted over this year, from Adidas Originals SL 72 to Loewe x On Running trainers, proving that our love for hyped kicks shows no signs of waning.
To top it all off, luxury fashion is going through a round of musical chairs at the top, the scale of which has not been seen in decades and whose effects will be felt most sharply in 2025. Just this week alone, Chanel just appointed former Bottega Veneta creative director Matthieu Blazy as the new artistic director, while former Carven designer Louise Trotter took over for Blazy at Bottega.
Your head spinning yet? With the hectic pace of the internet morphing our concept of time, it could be hard to identify the news that wielded true lasting power. Thankfully, we’ve been documenting them all along the way. As we head into what will no doubt be another action-packed year in fashion, we look back at the trends that shaped 2024.